Legal clients usually arrive through someone else's recommendation, and your card is read before you have spoken. Make it a link that says what you handle, where you practise and how to book a first call.
Most people hire a lawyer once or twice in their lives, and they rarely start by searching cold. They ask someone they trust — an accountant, another lawyer who does not take their kind of matter, a friend who went through the same thing — and they are sent a name. What arrives is usually a forwarded link or a contact passed on in a message, read on a phone at a stressful moment. Your card is judged second-hand, before you have spoken.
The question the reader is trying to answer is narrow: does this lawyer handle my kind of matter, where I am? Practice areas, the jurisdictions you are admitted in and whether you take on new clients at all are the details that decide it. A card that answers those first saves both of you a call that was never going to fit.
Referrals between lawyers work the same way. When you pass on a matter you cannot take, the most useful thing you can send is a link the client can open, save and act on — and that is also what you want other lawyers to send about you.
| How the client finds you | How the card reaches them | What they need to see first |
|---|---|---|
| Referred by an accountant or adviser | The adviser forwards your link in an email | Your practice areas and where you practise |
| Referred by another lawyer | Your link is passed on because they cannot take the matter | That you take this type of matter and how to book a first call |
| Met at a business or community event | Scans the QR code on your phone | Save-contact button, then your firm and practice areas |
| Prospective client comparing options | Opens the link from your website or directory profile | How a first consultation works and what it costs |
| Existing client, months later | Opens the contact they saved at the start | Your current direct line, office address and hours |
The same link works in every row, and edits reach all of them.
A practice changes in small steps: you add a practice area, get admitted in another jurisdiction, move office, change your consultation fee, join or leave a firm, or close to new matters for a while. Each change makes a printed card slightly wrong, and a card that is wrong about where you can practise sends the wrong people to you. With CompanyCard you edit the card once and every link, QR code and saved copy shows the update.
If you have one card to run, the free plan covers it: one card with QR and link sharing, your profile, links and socials, and an Apple or Google Wallet pass. The free card carries a small CompanyCard credit. Pro removes that credit and adds lead capture and analytics, so you can see whether the link you gave a referral partner is being opened. See pricing for the full plan list.
Your name and firm, your practice areas in plain words, the jurisdictions where you are admitted, your office address and hours, how a first consultation works, a direct way to reach you or your intake team, and any wording your regulator requires on lawyer marketing.
A card is a way of sharing your contact details, and lawyers use them the same way other professionals do. What you say on it may count as lawyer advertising where you practise, and rules on disclaimers, on calling yourself a specialist and on client testimonials differ between bars and law societies. Check the rules that apply to you before you publish, and edit the card's text to match them.
It is safer not to invite that. Use the card to book a first call or reach your intake team, and ask people not to send details of their matter until you have spoken. If you use lead capture, collect contact details only.
Yes. Each person can have their own card with their own practice areas and direct line. For a firm that wants one locked design across everyone, see digital business cards for teams.
No. The card opens in any browser from a link or a QR code, and the reader saves your details to their contacts with one tap.
Yes. The free plan includes one digital business card, a QR code and sharing link, your profile, links and socials, an Apple and Google Wallet pass, and unlimited updates — free forever, no credit card. Free cards carry a small CompanyCard credit; removing it is part of Pro.
Free forever, no credit card, and the link never changes when your details do.