Digital business card for realtors & real estate agents

At an open house you get one moment to be saved into someone's phone. A QR code they can scan from across the room does that better than a card that ends up in a coat pocket.

Real estate digital business card examples

Digital cards for a real-estate team — headshot, brokerage, a mobile number and a book-a-viewing button. Real CompanyCard output.

Real estate digital business card example — Rachel Kim, VP Sales at Northwind Luxury Real Estate
VP Sales · Northwind Luxury Real Estate
Real estate digital business card example — Diego Martín, Account Executive — phone, email and LinkedIn
Account Executive · phone, email, LinkedIn

How a realtor actually gets clients

Hardly anyone hires the first agent a search turns up. A buyer walks into a Sunday open house without an agent and leaves with your number. The neighbour who came to see what the house down the road is asking turns out to be next year's seller. An agent in another city has a client relocating to yours and needs someone to refer them to.

Each time, your details are handed on by someone else, often long before the person is ready to act. The card has to survive that journey: forwarded in a text, scanned from a rider on a yard sign, saved from the sign on an open-house table, and open with nothing to install.

Before a buyer or seller reaches out they settle three things: do they remember which agent you were, do you work their area, and can they reach you today. A digital card carries all three, and because the QR code, link and email signature open the live version, the number and brokerage they see are never the ones you left behind.

Sample realtor cardDWDana WhitfieldReal estate agent · Northgate Realty GroupLic. #RS-0417382 · Brokerage (555) 010-7700(555) 010-7721 · call or textListings: dwhitfield.example.com/listingsBook a showing: dwhitfield.example.com/bookMaple Heights · Riverside · Old TownBuyers · Sellers · Relocation · English, Spanish
A realtor's card, details fictional: brokerage and licence number, mobile, listings and showing links, neighbourhoods served and the QR code.

What goes on a realtor's card

What open-house visitors and referring agents need from a realtor's card

An unrepresented buyer walking through your open house is quietly deciding whether you are the agent they text tomorrow. They need your face so they remember which agent you were, the brokerage so the name means something, and a way to book a showing of the next house. Put the listings link near the top: it is what they open in the car.

A referring agent in another city is a different reader. Their referral fee depends on you closing, so they want your brokerage and licence number for the referral agreement, your service area to confirm the client's target neighbourhoods are yours, and a direct line that is not a team voicemail. Send them the link and put it in your email signature so every offer and closing email carries it.

Open houses, showings and team cards

At an open house the free card does one direction of the exchange: a visitor scans your QR code and saves your number, listings link and brokerage in one tap, with no app to install. Add the card to Apple Wallet or Google Wallet as well, which the free plan includes, and the code is on your lock screen when a visitor asks for your number on the way out.

The other direction is the sign-in sheet. On Pro, lead capture lets a visitor send their own name and contact details back from your card, and they are saved in your account instead of on a clipboard you have to decipher on Monday. Pro also adds analytics and removes the small CompanyCard credit under the card. If you only need to be saved into phones, the free plan is enough.

For a team or a small brokerage, the Business plan has no seat minimum, so a two-agent team pays for two cards. It adds a central admin dashboard and brand and template lock, so every agent's card carries the same brokerage name and logo, and when the office number changes it is changed once for everyone. See pricing for the current rates.

What changes in a realtor's career and has to stay current

Agents move brokerages often. You join a team, leave it, switch to a boutique, or go out on your own. The headshot gets retaken. You earn a designation, or drop one when the dues lapse. The listing you linked from the card sells and the URL shows a sold banner or nothing at all.

All of that is printed somewhere: yard-sign riders, open-house directional signs, just-listed postcards, the fridge magnet at a client's house years after closing. Nobody reprints a season of riders because the office phone changed. With a digital card the QR code on each of those points to one live card: change the brokerage once and the rider you ordered last spring is right again.

Real estate commission rules on brokerage names, licence numbers and advertising

Real estate is a licensed profession and your card is advertising. The rules differ by state, province and board, so check each point with your real estate commission and local association before you publish. Many commissions require the brokerage name on every advertisement, digital included; some add the brokerage phone number, your licence number or a minimum size for the brokerage name next to yours. Team names often have their own rules, such as including the word team or group.

The word Realtor is a trademark of a trade association meant for its members, so check how your association allows it to appear; otherwise call yourself a real estate agent or sales associate. When a rule changes, or your managing broker asks for different wording, edit the card once and every printed QR code follows.

Setting up a realtor's card

  1. Open the builder and enter your name, the licensed title your state permits as the job title, and the brokerage as the company, with its logo.
  2. Add your mobile number for calls and texts, the brokerage office address so directions open in maps, your listings page as the website link, and a booking link for showings.
  3. Put your licence number, the neighbourhoods you work and your buyer or seller focus in the tagline, and add the brokerage phone number if your state requires it on advertising.
  4. Add your headshot and the brokerage's theme colour, then share by QR code on yard-sign riders, open-house signs and mailers, by link to referring agents and lenders, and in your email signature.

Frequently asked questions from realtors

What should a realtor's digital business card include?

Your headshot, the brokerage you hang your licence with, a mobile number for calls and texts, a link to your current listings, a booking link for showings, and the areas you work. Add your licence number and brokerage phone if your state's commission requires them on advertising.

How do I use a digital business card at an open house?

Put the QR code on the sign-in table, on a yard-sign rider and on your phone's lock screen. Visitors scan it, the card opens in their browser and they save your number and listings link in one tap, so you are in their phone before they leave.

What happens to the card when I change brokerage?

You edit the company, logo, office address and licence details once. Every QR code on a rider, postcard or open-house sign, and the link in your email signature, opens the updated card, so nothing you already printed shows the old brokerage.

Should a realtor link to a specific listing or to a listings page?

Link to your listings page or brokerage profile, not to one property. A single listing sells or expires and the link goes dead; a listings page stays current. A property-specific link belongs on that house's open-house sign, swapped when the sale closes.

Do I have to show my licence number and brokerage name on the card?

It depends on your state or province. Many real estate commissions require the brokerage name on all advertising, and some also require the brokerage phone number or your licence number. Check your commission's advertising rule and your association's guidance, then add the required fields so they appear on every share.

Can open-house visitors leave their details on my card?

Yes, on Pro. Lead capture lets a visitor send their name and contact details back from your card, and they are saved in your account, which replaces the paper sign-in sheet. On the free plan visitors can save your details in one tap, but the card does not collect theirs.

Can a real estate team give every agent a matching card?

Yes. The Business plan has no seat minimum, so a two-agent team pays for two cards. It adds a central admin dashboard and brand and template lock, so every agent's card shows the same brokerage name and logo, and a change to the office details is made once for the whole team.

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